Scruples Urban Shock Brights Direct Dye Hair Color 90ml
Create bold, vibrant, fashion-forward color with Scruples Urban Shock Brights Direct Dye Hair Color. These highly pigmented, semi-permanent direct dyes are designed for creative color services, vivid transformations, pastel effects, and custom color mixing.
Urban Shock Brights deliver intense color saturation while conditioning the hair during the coloring process. The intermixable shades allow stylists to create unlimited custom color combinations, from bold statement colors to soft pastel finishes.
Features
Professional direct dye hair color
Highly pigmented semi-permanent formula
No developer required
Conditioning formula helps maintain hair health
Long-lasting vibrant results
Up to 25 shampoos of color longevity*
Intermixable shades for custom color creation
Perfect for vivid, fantasy, and fashion colors
90ml tube
Available Shades
Ruby Rose
Berry Magenta
Amethyst Lilac
Aqua Mint
Cobalt Sky
Charcoal Silver
Additional Urban Shock Brights shades available
Professional Benefits
Ready-to-use direct dye formula
Excellent color vibrancy on pre-lightened hair
Ideal for creative color services
Unlimited custom color mixing possibilities
PBX® Protective Barrier Complex helps improve color saturation
*Results may vary depending on hair condition, porosity, shade selected, and home care routine.
